Social Data Science
We decode human behavior in Social Networks.
Our service helps companies or government to monitor, analyze and interpret people's motivations and interests, discover trends and insights, allowing them to make better decisions and develop communication strategies based on Social Data Science.
TWIGDATA is the information cell that provides brands or government, creative agencies, marketing and product areas to meet the needs for valuable information for decision making. Our team has solid knowledge in social analytics, Artificial Intelligence, and Big Data. We have helped organizations around the world design and implement digital communication strategy, transforming data into new business opportunities.
Understanding their customer genome provides brands and public figures key insights to connect with its audience.As the use of social networks keeps growing, it becomes increasingly normal to share our lives online. This leaves information traces that brands can take advantage of to better connect with their customers.
Discovering shared interests and influencers among their audience sets the foundation to more engaging campaigns.Knowing the audience, and segmenting it from multiple criteria - including social profiles, political ideology, relationships and conversations- helps deliver highly targeted, highly relevant, user-based content.Read more
Social media performance
The only way to acknowledge whether the targets were reached or not is to quantify them. Our platforms are powerful ad hoc analytics tools, adapted to the continuing evolution of social media networks and to the requirements of each brand or public figure.
Our metrics are tailored with your communication plan goals in mind. If each communication strategy is unique, then having a measurement platform that works in every situation whatsoever is unheard-of. Indeed, even the same indicator may have different interpretations according to the market, industry or target audience of each campaign.Read more
Benchmarking your competitor’s metrics is a great idea, but it’s even better to explore what they communicate, and whether it works or not. We provide smart data-driven benchmark reports that allow brands to see how their social efforts stack up against their competitors.
Online reputation management
Our online reputation management services are designed to shield brand’s image deep into the world of search results, social media, and beyond. With each passing day, the online world becomes enmeshed with the rest of our activities, which means there are more and more ways for companies to receive an online mark, positive or negative.